We’re not here just to rub egos the right way, we’re here for a real purpose and if you’re not using video or think you don’t have the budget to film, it might be the time to think this through again.
We listen carefully to our clients’ objectives and talk through available budgets and develop to content to fit. We deliver media-ready broadcast interviews, behind-the-scenes features as well as developing digital campaign assets and live streaming at some of the biggest UK and global events.
An SME may have £500 for content support at an event but you may be surprised to hear we can work with that level of and produce something glossy for them to use and support their company growth. Granted this won’t give five assets, but it may well give them the one piece of content to get them started on the right track.
We also work directly with leading media outlets for further exposure through managed distribution opportunities. There is such a clear link between PR, Marketing and Media. On the odd occasion content producers may have worked within the media at some point during their career and this gives them the edge as they recognise when working directly with brands in agencies what content is needed. This marriage of experience means we truly understand, and that’s our world. From Daily Express, the BBC, to Comic Relief, Red Bull Global and IWC Schaffhausen, and more, the team has produced content for some wonderful brands working directly with the journalists we used to sit alongside.
Content comes in many forms, but video doesn’t just capture your event — it multiplies its impact. From extending reach online to boosting sponsorship value, video transforms every moment into measurable ROI. It’s not just a trend; it’s the most powerful medium for communication, storytelling, and conversion. 82% (1) of all internet traffic will be video in 2025, 66% (2) more qualified leads with video, 90% (3) of UK businesses already use video, 72% (4) of B2B buyers prefer to learn about products via video than reading. Video extends event ROI months beyond the event (according to 85-90% of marketers) (5) and adding video to email boosts engagement by 41% (6).
This means event owners can see an increase in sponsorship value, extend your event life online and increase engagement and ticket sales.
Exhibitors get to showcase products dynamically and create evergreen content that will boost visibility, generate leads and connections beyond the booth.
Brands and visitors can amplify awareness by generating reusable content that will build credibility, thought-leadership and capture more leads.
Reference: 1 (Insivia), 2 (leverdigital.co.uk), 3, 4, 5 (SQ Magazine)
It could be time to turn your event into a content engine…
